10 Ways To Use Mobile Marketing To Boost Your Business

Mobile marketing has been a hot topic in the past few years, and it’s no surprise why this is the case; over half of the world’s population are now smartphone users! But before you decide that mobile marketing is just another fancy-sounding fad, you should keep reading to find out 10 ways that you can use it to boost your business right away. Mobile marketing can be used on both smartphones and tablets; it’s also referred to as m-commerce or m-advertising.

1) Creating a QR code
A QR code is a quick and easy way to connect with your customers on the go.
The first thing you need to do is find a QR code generator. There are plenty of free ones available online, such as one from Google or another from Bitly. Once you have the code, you can share it in your marketing materials, add it to your website, or even print it out and display it at your business location.

2) Creating a mobile app
Making a mobile app for your business is an excellent way to connect with customers on the go. It’s also a great opportunity to collect data about your customers’ habits and preferences. Once you’ve completed your first version of the app, it’s essential that you test it out by distributing it to some people who are not part of your target audience. You can then receive feedback and make changes accordingly before releasing it on a larger scale.

3) SMS marketing
Did you know that SMS marketing has a 97% open rate? That’s a lot of potential customers seeing your message. And it’s not just an effective way to reach people on their phones, it also lets you track the success of your campaign and see how much impact it had on your business.

4) MMS marketing
MMS marketing is a cost-effective way to reach your target market because it doesn’t require people to download a new app or change their phone settings. In fact, MMS messages are sent as text messages and can include links and videos.

5) Social media marketing
Social media has become an integral part of marketing strategy, and mobile is a natural extension of that. There are many ways you can integrate social media with your business through mobile marketing, but here are a few to get you started:
-Offer exclusive discounts to people who check in at your location using Foursquare or Facebook Places. -Create QR codes for social media shares.

6) Location-based marketing
Location-based marketing is one of the most effective ways to reach your target audience. By developing a deep understanding of where they are and what they’re doing, you can create content that is relevant to their life. For example, if someone was browsing for a new coffee shop in the area and wanted to find reviews on Yelp, you could be waiting with an ad for your new coffee shop just as soon as they open Yelp.

7) Beacon technology
Beacon technology is a new development in the mobile marketing field and has not been widely utilised yet. Beacons are small devices that emit Bluetooth signals that can be picked up by smartphones and tablets. With the right app, the phone will detect when it’s close to a beacon and offer up an alert with a link to download an app or get more information on products or services offered at nearby stores.

8) Geofencing
Geofencing is a location-based technology that can be used to trigger an action when a mobile user enters or exits a virtual perimeter. Geofence marketing is an effective tool for reaching potential customers with messages that are relevant to the specific areas in which they live, work, and play.

9) Augmented reality
Augmented reality is an interactive digital or virtual experience of a real-world environment, where the computer-generated enhancements are overlaid on top of the physical world. Augmented reality is also known as AR. It often looks like a live video feed with transparent images overlying whatever you’re looking at.

10) Virtual reality
Virtual reality is a technology that allows you to explore virtual worlds with your own eyes. It’s a totally immersive experience, and it’s only getting more advanced. However, you don’t need to invest in a VR headset if you want to try out the technology. There are plenty of 360-degree videos on YouTube, Facebook and elsewhere that offer an exciting peek into this new world of virtual reality.

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