Video marketing is one of the most effective ways to promote your brand to both existing and potential customers, but many businesses have yet to jump on board with this exciting new form of communication. If you’re still hesitant about adding video to your content marketing strategy, these five trends will give you every reason you need to incorporate video into your video marketing strategy today!
1) The Power of Visuals
In a world where digital distractions are at an all-time high, people need something to capture their attention. Videos are becoming the most popular way for businesses to stand out on social media and reach potential customers. In fact, YouTube has a higher engagement rate than Facebook, Instagram or Twitter! With video marketing, you can connect with your audience in a whole new way.
2) The Increase in Mobile Usage
It’s no secret that smartphones are dominating the market, with over half of Americans owning one. The share of people who own a tablet has also doubled in the last year. As video becomes an increasingly important way for marketers to capture attention, it’s imperative that you take advantage of this trend and make sure your videos are viewable on mobile devices.
3) The Need for Authenticity
In a world where everything can be faked, people are looking for authenticity. Videos are one of the best ways to portray this type of authenticity and personal touch. People want to see that someone out there is just like them and living their lives with the same struggles. They want to know there’s hope out there for them and that they’re not alone.
4) The Growth of Social Media
Social media and video marketing go hand in hand. The growth of social media as a whole has resulted in video sharing increasing exponentially. With the rise of Facebook Live, Instagram Stories, and Snapchat, marketers can now engage with audiences on a more personal level than ever before.
5) The Decline in Traditional Advertising
It’s no secret that traditional advertising methods, like TV and print ads, are declining. This is because people are getting their content from the Internet where they can interact with it on a more personal level. It provides them with more control over what they see, how they see it, and when they see it. Furthermore, video marketing has proven to be the most successful type of marketing in recent years. In fact, 93% of marketers agree that video marketing offers the best ROI.