It is the desire of every website owner to see their website appear on the top of every search engine. However, this does not come easy. First, you have to identify a market gap, understand the demands of your target audience, and create content that will fully meet all their requirements.
In order to improve your SEO and rank high on search engines, you need to have quality content and enough keywords placed in the right places throughout your article. Well, this may not be as easy as it sound, which is why it is necessary to do extensive research before writing and publishing a paper.
If you have several pages on your website ranking similar keywords, then you may be hurting your website instead. Most people do this with the aim of getting a high rank on Google. Having the same keyword across several pages on your website will not make your website rank high, but it will force these pages to compete against each other.
As a result, each page will have a low conversion rate, a lower click though rate (CTR) and a lower ranking. In SEO this is referred to as keyword cannibalization.
Basically, keyword cannibalization is when your website has more than one page highlighting similar phrases or keywords; this in turn confuses the search engines on which content to use when ranking your SEO.
How to identify keyword cannibalization
Before fixing keyword cannibalization, you need to identify it first. Fortunately, fixing keyword cannibalization is not a hectic task. You need to have keyword tools that will allows you to have a variation of keywords to use in your content.
If you have you have more than one page on your website, you can run a Google check and keyword review to see the page that ranks higher than the others. After this, you can maximize the traffic on that page by focusing on new topics on the other pages.
Cannibalization might be playing a significant role on holding back your pages from ranking high; this is amongst the ways of identifying that your website traffic is being affected and that you need to evaluate the keywords used on both pages.
How to fix keyword cannibalization
Solving keyword cannibalization is not a hectic task once you have identified it. However, this depends on the damage keyword cannibalization has caused to your website.
Here are 5 effective solutions for keyword cannibalization;
- Use new and unique keywords
Using the same or similar keywords across your pages might be a good cause of cannibalization. Ranking high on Google and other search engines takes more than just good content. You need unique keywords that will allow your target audience to find your content with ease.
However, you should ensure that these keywords are unique and different on every page; this will prevent the pages from competing with each other. As a result, you will have several pages that are doing well on the SERPs and attracting the attention of potential clients.
Therefore, finding new keywords can be an effective way of fixing or avoiding keyword cannibalization.
- Merge your content
If you have two pages talking about similar topics, you should consider merging them; this may not be an effective way of reducing cannibalization, but it will definitely increase your website’s SEO.
Merging pages that have same or similar content will allow Google to focus on the merged page and rank it higher on the search engine results pages (SERPs), rather than having two pages competing for a higher rank.
The idea is to add content to the page that has a better conversion rate. By doing this, you will get more traffic and a better ranking on the search engines.
- Create a landing page
Having a landing page is essential as it serves as the authoritative page and helps direct your audience to the other pages with similar content using links. Creating a unique landing page will allow you to condense all your content in one page and avoid keyword cannibalization.
Additionally, landing pages are crucial because they allow Google to focus on one page rather than multiple pages; this expands your chances of getting a higher rank on Google, which will improve your traffic and conversion rate.
- De-optimize some pages
It is clear that having several pages with similar content can be harmful to your search engine optimization. Therefore, de-optimizing the pages that you don’t want to appear on the SERPs may be an effective way of optimizing the page that you want to rank high.
Basically, all you have to do is to remove or reduce the keywords from the pages that you don’t want to rank high; this will allow Google to focus on the page(s) that has the right keywords. However, note that, de-optimizing one page does not necessarily mean that it will stop ranking, it means that it will give the optimized page a chance to rank higher on the SERPs.
- Erase unwanted content
Deleting content has proven to be the most effective and efficient way of dealing with keyword cannibalization. I you have old content or pages that are competing with the newly published pages, then you can delete them in order to give the new content a chance to rank high.
In other words, if you are having a challenge dealing with keyword cannibalization, then deleting the unwanted pages means that the problem goes away instantly. After deleting the unwanted pages, you can use the Google URL removal tool to erase the deleted page from the web catalogue.
Creating good content is among the most effective ways of gaining new traffic and remaining relevant. As much as, this will satisfy the demands of your target audience, adding the right keywords throughout your paper will allow you to optimize your content for the search engines.
Therefore avoiding keyword cannibalization will allow your new content to reach the target audience and get all the attention. Therefore, it is important to do keyword research and find unique keywords for every content that you create. It is unnecessary for your pages to be competing with each other.
Digital Marketing Institute. (2019). 5 Ways to Identify & Fix Keyword Cannibalization. Retrieved from: https://digitalmarketinginstitute.com/blog/5-ways-to-identify-fix-keyword-cannibalization
Barysevich. A. (2021). How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO. Retrieved from: https://www.searchenginejournal.com/on-page-seo/keyword-cannibalization/
Jones. S. (2022). 5 Ways to identify Keyword Cannibalization and the only good way to fix it. Retrieved from: https://www.uplers.com/blog/keyword-cannibalization/
Baids. G. (2021). How to Identify and Fix Keyword Cannibalization in SEO. Retrieved from: https://www.seoclarity.net/blog/keyword-cannibalization