Advanced Keyword Research Tips: Rank Higher On Google

When writing content for your website, you always try to make it as informative and entertaining for your audience. However, if your website is not search engine optimized, then your target audience might have a hard time accessing your content. As a result, it is crucial to do keyword research before writing and publishing any content.

Keyword research will allow you to know the search terms frequently used by your target audience to access information from Google. Therefore, adding these keywords to your content will allow Google and other search engines to rank your content high on the search engine results pages (SERPs).

It is important to note that, stuffing your content with keywords will not guarantee you a high rank on Google. Therefore, it is necessary to do extensive and advanced keyword research before writing and publishing any articles. Additionally, ensure that you use the right keywords throughout your content to ensure that Google and other search engines discover your content.

If you are trying to gain a competitive edge, it is crucial for you to have excellent keyword research strategies that will help you attract traffic to your website. In this article, we are going to guide you through advanced keyword research tips that will boost your traffic.

Best practices for Advanced Keyword Research

It is crucial to use keywords that perfectly blend in with your content. If you want to rank higher on Google, you can try using long-tail keywords; these are search phrases that consist of 3 or more words. A good example of long-tail keyword can be “How to write SEO friendly blog post.”

If you want to run a successful keyword research campaign, here are some tips that can be beneficial;

  • Use unique and long-tail keyword ideas for your content

When searching for information, we always go for the sources with the latest information. Therefore, including phrases like “2022” in your keywords will persuade most researchers to visit your website. For instance if your topic is “best SEO practices in 2022,” there is a chance that many people will visit your site in search for up-to-date information. 

Therefore, finding a unique modifier for your keywords like “2022” will give you’re an edge over your competitors. Additionally, using long-tail keywords will allow you to optimize your niche; this is because they are rarely used by many website and increases your chances of ranking high on Google.

  • Know your target audience

Before creating and publishing content, it is important to know your audience. Knowing your audience means having an idea of the phrases they use when searching for information, and what they search for on the internet.

By doing this, you will find the perfect keywords that will allow your audience to access your content with ease. Knowing what your audience demands will allow you to come up with ways to meet and satisfy all their demands.

  • Research extensively about your niche

Before doing a keyword research, you need to have a clear idea of the niche that you will be presenting to your audience. Knowing your niche will allow you to find the perfect keywords for your content.

Additionally, understanding your niche will allow you to know who your immediate competitors are; this will enable you to see what your competitors are doing and the keywords they are using to rank high on Google and other search engines.

  • Know your competition

In any business, it is important to keep track of your competitors; this will allow you to know what they are doing and how they are handling their day-to-day operations. Therefore, look at the websites that appear on the first page on Google and look at how they are structuring and presenting their content to their audiences.

It is important to take note of the keywords they are using, the frequency of their keywords, examine their website structure, and see how they social media presence helps drive traffic to their website. The main aim of knowing and examining your competitors, is to look at how they phrase their topics, and the keywords they use to rank higher on Google.

  • Use Google suggestions

Google is among the most popular and commonly used search engine. Therefore, there is a high chance that your audience will use Google to find your content. Additionally, Google can be a good place to get keyword ideas; this is because it offers suggestions of related topics when you key in a keyword.

Therefore, for a new website, Google can be a good place to get new keyword ideas. Additionally, you will know the keywords that are frequently used by your target audience.

  • Find and use semantically similar keywords

Apart from having a search engine optimized tittle, it is necessary to structure your content and ensure that it meet SEO requirements. Therefore, it is necessary to constantly use LSI keywords or semantically related keywords; these are phrases or keywords that have similar meaning.

By using LSI keywords, you make your content gain Google’s attention; this increases your chances of ranking high.

  • Avoid negative keywords

As much as you keywords are necessary for you to gain relevance to your audience and rank high on Google, there are keywords that will have a negative impact on your website. Therefore, it is important to find the perfect keywords for your content and examine the keywords that are irrelevant to your success.

Having a clear idea of the keywords that you are looking for can be a blue print of avoiding all the unnecessary keywords that you don’t need; this will help you avoid any unwanted traffic to your website.

  • Apply keywords to all images in your content

Adding descriptions to any image in your content is a good way of allowing Google to select the right images to present to your audience when they search for information. Therefore, you can add keywords to the image descriptions to ensure that you dominate the image section of the search engine.

By doing this, most people looking for images will be directed to your website which will expand your audience, and give you a higher rank on Google.

Final Thoughts

Keyword research is an essential part of SEO. Therefore, it is crucial to do extensive keyword research before crafting content for your website. Keywords are essentially designed to ensure that your target audience can access your content and relate to it.

Keyword research is not a one-time thing, as your website gains more attention, the more keyword research you will need to do. As much as the keyword research process is hectic and time consuming, it has proved to be beneficial to both small and large website owners.

References

Chris. A. (2022). 10 Best Practices to Perform Keyword Research for SEO. Retrieved from: https://www.reliablesoft.net/keyword-research/

Hardwick. J. (2022). Advanced Keyword Research: 5 Tips for Finding Untapped Keywords. Retrieved from: https://ahrefs.com/blog/advanced-keyword-research/

Anand. S. (2022). Top 12 Keyword Research Tips to Significantly Boost Your Search Traffic. Retrieved from: https://wordable.io/keyword-research-tips/

Bonelli. S. (2017). 5 Keyword Research Tips to Help Your Rankings on Google. Retrieved from: https://www.brightlocal.com/blog/keyword-research-tips/

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