Categories vs Tags – SEO Best Practices

When writing an article, it is important to have a structure that will allow you to place all the headings and sub-headings correctly and arrange your content systematically. Therefore, using categories and tags can be an effective and efficient way of finding a structure for your content and optimizing your SEO.

For writers and website owners, categories and tags are known as a taxonomy system. However, most writers are not familiar with categories and tags, hence, they tend to use the taxonomy system use the categories and tags incorrectly. When used correctly, the categories and tags can help improve your website’s SEO. But, when used incorrectly, the categories and tags can depreciate your website’s SEO which will lower your site’s productivity.

Although both categories and tags fall under a taxonomy system, they are most effective and efficient when used separately. Categories are mostly used to bring and highlight order in your content, while tags are used to organize and sort content under the same heading/topic.

Categories and tags are very similar because they are used to categorize, organize, and group content together. Additionally, categories and tags can be used to help your audience to navigate through your website with ease. However, they are a few differences that we are going to look at in this paper.

The Difference between Categories and Tags

Categories are mainly used to categorize content under a general topic. Therefore, categories purposely classify content topics under a broad topic or subject. On the other hand, tags are somehow more specific. Tags are used to classify posts depending on the content they contain.

Categories are suitable for topic breakdown. For instance, if you are writing a post about marketing, then Social Media marketing can be considered a category. Therefore, this gives Google an idea of what your blog post is all about.

On the other hand, tags are used to indicate the specific keywords included in your blog post. If you are writing about Social Media marketing, then Facebook and Instagram marketing can be one of the tags used throughout the article.

Moreover, categories allow your readers to fully understand what your website is all about, while tags bring same articles together under the results when a reader searches for the content using the keywords.

Categories and Tags for SEO

As a website owner, we always want them to rank high on Google, which is why it is important to use and follow the best SEO guidelines when writing a blog post. However, how do you know which one is the best for SEO: Categories or tags?

Well, both categories and tags have proven to be useful and important in article writing; this is because they both aim to ensure that your blog get the attention that it requires through the use of keywords and Search Engine Optimization. Categories are suitable when describing general topics while tags are useful when organizing and classifying the keywords within the article.

Therefore, it is necessary to use both categories and tags when writing an article for better SEO ranking.

Tips for using Categories and Tips Correctly for SEO

It is almost every writer’s priority to get ranked high on Google. For you to achieve this, you need to have a broad knowledge on how to optimize your website. Below are a few tips on how categories and tips can help you optimize your website on the search engines;

  • Don’t over use categories and tags

When writing a blog post, it is important to avoid using too many categories or tags. Having too many categories and tags makes it challenging for your readers to find the information they are looking for in your website.

Therefore, it is necessary to use either categories or tags when needed. Over using categories and tags creates a poor reparation for your website, which affects your Google ranking.

  • Make your site easy to use and navigate

Many readers enjoy visiting a website that is easy to navigate. The use of categories and tags allows you to organize and classify your content; this gives your target audience a clear layout and structure of your website.

Additionally, this makes it easy for the readers to navigate your website, which in turn improves your website traffic and average page retention; this tends to have a positive impact on your Search Engine Optimization (SEO).

  • Use keywords when classifying categories

Keywords are important when it comes to finding and retrieving information from the internet. Using enough keywords in your article will increase your website traffic. Adding keywords on you category pages will make your website rank high on the SERPs.

It is important to avoid overusing the keywords because they will make your article boring and less informative. Placing the keywords in the right place will make the blog seem natural and enjoyable.

  • Use both categories and tags

It is crucial to have your target audience in mind when designing your website or writing a blog post. By doing this, you will be able to meet all their demands and requirements. Using both categories and tags will help you have a defined structure for your articles.

Therefore, it is important to correctly use tags and categories throughout your blogs. Arranging your content will make it easier for your readers to access the information they need; this will help improve your SEO rankings.

  • Don’t use tags if not necessary

It is not a must for you to use both tags and categories whenever you are writing an article. As much as both of them are relevant when preparing a blog, categories are more important compared to tags.

Categories are more practical and beneficial because they allow your target audience to navigate through your website with ease. Tags are not considered as important as categories by many experts. Therefore, if you don’t see the need to use tags in your blogs, you can avoid them completely.


It is clear that both categories and tags are important when it comes to writing an article. Therefore, it is crucial to find a suitable way of using them correctly.  Categories are suitable for classifying the general subject, while tags are categorizing content based on the specific of the article.

However, for categories vs. tags, categories tend to emerge as the superiors because they seem to determine the general outlook of the blog. Therefore, it is crucial to know how to use both categories and tags correctly.

Work Cited

Memon. M. (2021). Categories vs. Tags – SEO Best Practices for Sorting your Content. Retrieved from:

Cunninghum. C. (2022). Taxonomy SEO: How to optimize your categories and tags. Retrieved from:

Osman. M. (2020). WordPress Categories vs Tags: Fuel SEO by Organizing Content Correctly. Retrieved from:

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