Your company has an incredible message and you want to get it out there, but you don’t know where to start when it comes to corporate video production. Whether you’re wondering how to find the right production company or you want to know why your sales team needs to be in the video, we have the answers to some of the most common questions about corporate video production. Check them out below!
Defining the scope and goals of your project
What is the scope of your project?
The scope of my project is to answer questions about corporate video production. What are some goals you have for this project? I want to reach out to businesses and ask them what their most burning question about corporate video production is. I also want to provide an easy-to-read, one stop guide with all the information they need on what they need to know before they commit to having a company video made.
How much time will you spend on this project?
What type of corporate video do you need?
There are a lot of different types of corporate videos, and not all of them will work for your company. Here are some questions to help you choose the right one for your needs.
1. What is the goal of this video?
2. What format do I need?
3. Who is my target audience?
4. When do I need this video by?
5. Do I have a budget in mind?
Hiring a corporate video production company
When it comes to hiring a corporate video production company, you want to be sure that you are working with a team that has experience and will deliver the type of video your company needs. Make sure to ask about what types of videos they have previously made, as well as how long the process takes from start to finish. Finally, make sure you find out how much the video will cost.
The pre-production process
Pre-production is the stage of video production where you brainstorm ideas, storyboard, and research your production. After you have a solid idea of what you want to produce, it’s time to get down to the nitty gritty and start working on the project.
The production process
Corporate video production is a process that begins with the scriptwriting and ends with the editing. But before you can start shooting, there are a few considerations to make. What type of video do you want? Do you need to produce something live or will it be pre-recorded? Who needs to be in the video? What will the message of your company’s video be? These are just some of the many questions that need answering before filming can begin.
Measuring the success of your corporate video
Corporate video production is an investment, and you want to be sure that it is working for your business. Here are a few ways you can measure the success of your corporate videos and make sure they’re worth it!
1) Have you increased traffic to your website? Did people watch the video all the way through? Did they share it on social media? If so, how many shares or likes do you have?