You’ve heard it time and time again – successful businesses require effective websites. These days, if you aren’t online, you aren’t getting your business out there, and that means you aren’t making money. Unfortunately, building an effective website isn’t always easy. There are so many elements to consider – from choosing the right platform to choosing the right colors to making your site mobile-friendly – and even the most talented web designers make mistakes on occasion.
Do your research
Decide on your intended audience. What is the purpose of your website? Why do you want this website? How will it benefit them? Remember, there are no right or wrong answers when it comes to these questions. It’s all based on what you want and what you believe will work best for your visitors.
When designing your site, think about the navigation and how easy it would be for visitors to understand where they are on the site at any given time.
Keep it simple
1. Avoid using text as much as possible. Text tends to look outdated and cluttered, so use pictures and short sentences instead.
2. Consider the color scheme of your site. Colors can be used not only for design but also for branding purposes, so choose wisely.
3. Use easy-to-read fonts that are friendly on the eyes and don’t compete with the content you’re trying to present.
Use negative space
There are many factors that contribute to the success of your website. Think about how you want your site to look, what content you want on it, and how easy it is for visitors to find the information they need. But there are other things that can affect your website’s success too.
– Space out content on the page. For example, put images against the left or right edge of the screen instead of centering them. This makes it easier for your eye to scan the page and find what you’re looking for. It also opens up more space for text on the page.
– Use plenty of white space around blocks of text, headlines and images. White space is your friend!
Stick to typography basics
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. What this means for designers is that they need to use fonts that are appropriate for the message being conveyed. Some popular fonts include Arial, Times New Roman, Calibri, and Verdana. These are all sans-serif fonts which means they do not have any serifs or decorative lines on them.