How many Twitter followers do you have? How about Facebook likes or Instagram fans? If your social media following isn’t enormous yet, chances are it will be soon—social media has become an integral part of any marketer’s arsenal. And it’s easy to see why—a study by Pew Research Center shows that, while many of us spend time on social networks, we trust the opinions of our friends and family the most when deciding what to purchase.
Automate Where You Can
Automating where you can is a great way to manage your social media. Some tools that are worth looking into are Buffer and Hootsuite. These tools help you schedule out tweets, posts and other content in advance so you don’t have to worry about managing all of it by hand. This can be especially helpful if you have a large following and want to make sure that there is always something fresh for your followers to see on social media.
Use Relevant Hashtags
Choosing the appropriate hashtag for your post is a great way to boost the audience reach and engagement with your brand. Choosing hashtags that are related to the content of your post will help you attract more followers that are interested in what you have to say. Plus, it’s easier for people on social media to find content they’re interested in by using hashtags. However, it can be difficult to come up with creative yet effective hashtags all the time.
Engage With Your Followers
Engaging with your followers is one of the best things you can do to improve your social media following. Whether it’s giving shout-outs, sharing relevant content, or running contests and giveaways, these are all ways to engage with your audience and make them more likely to come back for more. It’s all about working smarter, not harder!
After a lot of trial and error, we have found that the best way to manage a large social media following is to post regularly and consistently. We recommend posting at least once per day, but some can post as many as three times per day. In order to maintain consistency, it’s important to keep your posts on a theme or topic related to your business. For example, if you’re a clothing company then all of your posts should be related to clothes and fashion.
Keep Your Content Fresh
By not producing new content, your social media following will get bored and will stop engaging with you. Make sure to update your posts on a regular basis to keep your followers engaged. One way to do this is by making use of hashtags that are relevant to the content you post. For example, if you’re posting about an up-coming event, include #eventname at the end of your post so that it appears in other users’ timelines.
Monitor Your Analytics
You need to monitor your analytics on a regular basis to see what channels are the most popular for your content and which ones will bring in the most traffic. This will help you know where to put your time and energy, so that you can get the most out of your social media marketing efforts.