The Answer to Your Question: No, Video Marketing Doesn’t Have to Cost You a Lot of Money

You want to start using video marketing to promote your business, but you’re worried that it costs too much money. You’ve heard about how big companies like Coke and GE have produced big-budget videos, and you’re thinking that you don’t have the same kind of budget, which means you can’t create videos of your own. Is this really the case? The answer to your question is no; video marketing doesn’t have to cost you a lot of money . . . as long as you do it right!

You Can Repurpose Existing Content
Video marketing doesn’t have to be expensive. One way you can save money on your video marketing efforts is by repurposing existing content. For example, if you have an infographic that’s doing well on social media but no longer relevant, turn it into a video instead. What’s working in one format may not work as well in another—so don’t let your resources go to waste!

You Don’t Need a Big Budget for Production
If you’re just starting out and looking for ways to build your brand, the good news is that there’s no need for you to invest in expensive video production. For small businesses on a budget or an individual with limited production experience, these tips will help you create professional-looking videos without breaking the bank.
-Know your audience and talk about things they care about.
-Use high quality footage from stock footage sites like iStockphoto and Shutterstock.

You Can Get Free Tools and Services
Video marketing doesn’t have to cost you a lot of money. There are many free tools and services available that will help you create and publish quality videos that can get your message across. These tools can even save you time in the long-run by automating some aspects of video creation.

You Can Use User-Generated Content
User-generated content is an incredibly powerful resource for video marketers. On the one hand, it costs you nothing. On the other hand, it can cost you everything if your followers don’t understand what’s in it for them. Here are some ways that you can use user-generated content and increase your video marketing ROI without breaking the bank.

You Can Leverage Live Video
Live video can be a powerful marketing tool for small businesses. Check out some tips on how you can leverage live video with Facebook Live, Twitter’s Periscope app, and YouTube.

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