What Are Google Adwords Keywords, Exact Match And Broad Match?

Google AdWords keywords are the backbone of any successful advertising campaign. Learning how to use them effectively can lead to a better understanding of the world of search engine marketing, which is crucial if you want your ads to show up for more than just a few searches.

There are many different ways to use keywords in your advertising campaign. It is confusing to know which type of keywords to use and how they work, so we’re going to clear up the confusion!

What is Google Adwords

Google Adwords is an online advertising service that allows businesses to place ads on Google’s search engine and other websites. Adwords allows businesses to set a budget for their advertising and choose keywords that they want their ad to show up for.

When someone searches for one of those keywords, Google will display the business’s ad in the search results. Businesses only pay when someone clicks on their ad.

What are Google Adwords Keywords?

Keywords are the terms or phrases that potential customers use to search for products or services online. Google AdWords allows businesses to bid on keywords in order to have their ads appear in Google’s search results. Ads are then displayed to users who enter those keywords into Google’s search engine.

There are three types of keyword match options in Google AdWords: broad match, phrase match, and exact match. Broad match is the default option and will show your ad anytime someone searches for a keyword that includes your broad match keyword, even if they don’t use the exact keyword phrase.

Phrase match will only show your ad when someone searches for the exact keyword phrase you’ve selected. Exact match is the most restrictive option and will only show your ad when someone enters the exact keyword phrase you’ve selected, without any other additional keywords.

Choosing the right keyword match option is important because it will determine when and how often your ad is shown to potential customers. If you want your ad to be shown to as many people as possible, then a broad match is a good option. If you want to be more selective and only show your ad to people who are specifically searching for what

Read Also: Advanced Keyword Research

What are Exact Match Keywords?

Exact match keywords are those that exactly match the keyword phrase that you are targeting. For example, if you are targeting the keyword phrase “red shoes”, then your exact match keywords would be “red shoes”, “red shoe”, and “redshoes”.

Exact match keywords are more specific, and will only show your ad to searchers who use your exact keyword phrase.

How do you find Exact Keywords?

There are a few methods you can use to find the exact keywords for your Google AdWords campaign. The first is to use the Keyword Planner tool that is available within AdWords. This tool allows you to enter seed keywords and then generate a list of related keywords. You can then filter this list by keyword match type to find only the exact match keywords.

Another method you can use is to simply enter your seed keywords into the AdWords search engine and see what comes up. You can then look at the results and determine which keywords are being shown for your exact search. This method may take some trial and error, but it is a good way to get an idea of what exact match keywords are available.

Finally, you can also use third-party keyword research tools to find exact match keywords. These tools are not affiliated with Google, but they can still be very helpful in finding the right keywords for your campaign.

What are Broad Match Keywords?

Google Adwords Keywords are the words or phrases that you enter into the Google Adwords tool in order to create an ad. You can choose between three keyword match types: broad match, exact match, and phrase match.

Broad match keywords are the most general and will show your ad to searchers who use any variation of your keyword, including misspellings and related searches.

How do you find Broad Match Keywords?

Broad-match keywords are the ones that are most relevant to your ad. They are the ones that you want to show up for in search results. To find them, you can use the Google Adwords Keyword Planner tool.

Why do Google Adwords have Multiple Types of Keywords?

If you’ve ever used Google Adwords, you know that there are different types of keywords you can use. There are broad match keywords, which are basically just keywords that are related to your product or service. Then there are exact match keywords, which are the specific keywords that you want your ad to show up for. Finally, there are negative keywords, which are words that you don’t want your ad to show up for.

So why does Google have all these different types of keywords? Well, it all has to do with how people search for things online. Some people might use very general terms when they’re searching for something, while others will use very specific terms. By having all these different types of keywords, Google can make sure that your ad is shown to the people who are most likely to be interested in what you’re selling.

If you’re not sure which type of keyword to use, don’t worry! You can always experiment with different types of keywords and see which ones work best for your business.


You can use exact matches or broad matches to reach different audiences. Exact match keywords are more likely to convert because they’re targeting users who are already interested in what you’re selling. Broad-match keywords are less targeted but can reach a larger audience.

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